At JNF International, we focus on utilizing our deep industry knowledge and expertise to serve customers by fulfilling their unique product requirements online – through well established e-commerce channels and our dedicated online stores
We follow a 03 step process to build our e-commerce stores.
Go-To Market Strategy
Throughout the journey to achieve our Vision, JNF International strives to build, invest and operate multiple e-Commerce ventures focussed on high potential opportunities, niche markets or underserved product categories.
Meraaz is launched to serve the unique needs of Muslims in the western countries. We work closely with the Muslim community in our region to understand their product needs and preferences. This data is then used to source, design and develop products closely aligned to their requirements. Our multi-channel strategy also ensures that all these products are easily accessible to the Muslim community scattered in various parts of the country.
Though the target segment is a minority in Western countries, usually representing less than 2% of the total population, our unique product mix ensures high repeat purchase and loyalty, ensuring greater penetration to a multi-million dollar industry. Through meraaz.com, we are achieving a mission of serving the Muslim community with creative products and delivering happiness to their homes.
JNF international is a fast expanding, innovative company based in the United States of America. We are operationally focused on countries like the USA , Canada, Australia, U.K, Germany, France, and other EU countries